The design

Inspired by nature and designed  with a strong link to the past and artisanal skills
IQ kids designs are also fresh  modern and colourful .  All designs are gender neutral as I believe all colours and shapes are for both boys and girls.




Imelda’s philosophy is that fashion can be kinder to both the earth and those who create it. She believes; in “buy less, wear more”; and that the consumer deserves high quality garments that bring joy whilst wearing them.

She also believes in traceable and transparent cycles. For each cycle she spends a lot of energy and dedication sourcing and building relationships to ensure the garments are ethically and sustainably produced.

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